Aisatsu no Mahou. (あいさつの魔法。) is a public service announcement launched by Advertising Council (AC) Japan to encourage youths in using proper greetings in their daily life. Specifically targeting grade school students with cute animal mascots that also serve as puns for the greetings, this highly optimistic TV commercial became a subject of online mockeries after it was heavily broadcast following the earthquake disasters in early March 2011.
AC Japan’s Greetings PSA has become also recognizable by its cutesy chorus line, which has been turned into the onomatopoeic catchphrase "Popopopo~n".[1]
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