KnickKnackRecord is a music label of Studio DEEN, a Japanese company that produces anime. Record label was created to celebrate the 40th anniversary of Studio DEEN, with their first release is the collaboration album "earnest.zero". KnickKnackRecord also plans to release more products related to niconico utaite in the future.
Before the debut of KnickKnackRecord, Studio DEEN has the contact to produce some utaite goods with USSS and others.